Monday, December 5, 2011

Paper Craft: A tool for self-promotion

Designers are now starting to find inventive new ways for self promotion.
Considering creativity is always a standard, many freelancers in the Graphic Design field are wanting to stand out with new uses for business cards, brochures and portfolios.

Folding magic
A good point to start your campaign. 
Creating a  Business card envelope containing paper and instructions attached to make your own origami sculpture it is surely a way to stand out. You're not only introducing your company with an interesting design, but also engaging the prospective client. 
http://burstoid.com/2008/11/10/origami-business-cards


Interesting Shapes 

A very easy way to bring an original twist to your presentation is to "custom- shape"your business card into a fresh and new look.
http://designrfix.com/wp-content/uploads/2009/09/Creatice-business-cards-46.jpg
Some go with easy and direct, others with a more abstract concept: a card shaped like a lens for a photographer, or a uneven polygon-shape card.







Layout Concept
Sometimes, there's no need for special effects. There are many ways to bring your essence to a business card without having to shape, cut or mold. 
http://www.coated.com/google-me-unique-business-cards/
Many Designers are starting to "inject" more subject-driven messages into their identity, like the Google Search Bar at the front of their card with their name (or company's name) as a search query.


Edible Cards
Nowadays you can even find cards that are printed on cookies, chocolate, brownies, fruit and many other edibles. Of course, one has to always make sure the paper wrapper includes a non-edible version of the content.
http://businesscarddesignideas.com/wp-content/uploads/2010/09/chocolate-business-card.jpg


Interested in making an impact by creating your own identity (business card, portfolio, letterhead)?
Stand out by creating your own custom design and conveying the idea of what your strengths are. Are you more on an illustrator? Then perhaps you can focus on color and layout more than the shape of the card.
An Industrial Designer? Then you might want to devise a more creative 3D design that implements your creativity as a builder.
Not sure where to start as a Designer?
Then start your college or accredited online colleges research and build your dream Graphic Design Career.

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